Ed Welburn, the new General Motors design chief, who previously worked
on the Hummer, vowed to make the Chevrolet nameplate more recognizably
Mr. Welburn, the first black design chief at GM, said,"White folks
admire black culture so much that I going to give them purple paint
jobs on every model. Most Americans wish they were black, so my goal
is to make the US a hip-hop nation."
Photo of Ed Welburn standing in front of a purple SSR pickup: