Apparently GM and Ford have several in the best in class category where it counts, with buyers. They still outsell and import. ;)
mike hunt
jg wrote:
>>>
formatting link
>>
>>>Foreign cars pass Big 3
>>>
>>
>> .............
>>
>>>"The trick for the domestic automakers is going to be that they need to
>>>spread development dollars across every development segment in which they
>>>want to compete, and that includes cars and trucks," Wardlaw said. >>>
>>
>> Even including cars & trucks huh? Observations like that one from an
>> "expert" might give some insight into why they are losing ground. >
> It seems like an oxymoron, yet isn't when you consider the product lines
> of GM, Ford and Chrysler. At any given time over the past 10 years none
> of them have had compelling products in all of the markets they compete
> in. Ford, for example, had put the vast majority of it's investment into
> it's trucks and SUVs over the past 1-2 decades and has never once in that
> time fielded top class vehicles in each of the car categories. It even
> gave up on the mid-size car class all together when the Contour failed to
> meet sales expectations.
>
> GM has the problem of too many brand as well. At any given time GM is
> busy investing in one or two of it's brands while the other languish. >
> If you can't be one of the best in category, then you shouldn't bother
> playing. However, if you are one of the top three vehicle makers in the
> world then you need to play in a big way in every significant segment.
> Toyota does so. GM, Ford and Chrysler do not.
>
> Honda takes another tact. Honda knows it is not one of the biggest, so
> they rifle shoot at markets where they feel they can place extremely
> competitive products. Consequently, Honda's hit rate is much higher than
> any of the US makers enjoy. Every one of Honda's present US offerings
> consistently lands among the best-in-class ratings visa-vis competitors.
> GM and Ford are lucky if they land one or two vehicles on such lists. >
> John
>
>
> John
>
>
>