Re: Foreign cars pass Big 3

Apparently GM and Ford have several in the best in class category where it counts, with buyers. They still outsell and import. ;)

mike hunt

jg wrote: >>>
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>> >>>Foreign cars pass Big 3 >>> >> >> ............. >> >>>"The trick for the domestic automakers is going to be that they need to >>>spread development dollars across every development segment in which they >>>want to compete, and that includes cars and trucks," Wardlaw said. >>> >> >> Even including cars & trucks huh? Observations like that one from an >> "expert" might give some insight into why they are losing ground. > > It seems like an oxymoron, yet isn't when you consider the product lines > of GM, Ford and Chrysler. At any given time over the past 10 years none > of them have had compelling products in all of the markets they compete > in. Ford, for example, had put the vast majority of it's investment into > it's trucks and SUVs over the past 1-2 decades and has never once in that > time fielded top class vehicles in each of the car categories. It even > gave up on the mid-size car class all together when the Contour failed to > meet sales expectations. > > GM has the problem of too many brand as well. At any given time GM is > busy investing in one or two of it's brands while the other languish. > > If you can't be one of the best in category, then you shouldn't bother > playing. However, if you are one of the top three vehicle makers in the > world then you need to play in a big way in every significant segment. > Toyota does so. GM, Ford and Chrysler do not. > > Honda takes another tact. Honda knows it is not one of the biggest, so > they rifle shoot at markets where they feel they can place extremely > competitive products. Consequently, Honda's hit rate is much higher than > any of the US makers enjoy. Every one of Honda's present US offerings > consistently lands among the best-in-class ratings visa-vis competitors. > GM and Ford are lucky if they land one or two vehicles on such lists. > > John > > > John > > >
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Mike Hunter
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