so, chevy is mainstream-value?
> Pontiac is sporty-Value
> (except for the corvette, oh and the upcoming camaro, both of which are
> chevys. Oh!, and the SS versions of the chevy products. Other than
> that, crystal clear)
> And Buick is kinda TraditionalAmerican/Near-ImportLuxury - Value.
> GMC is, um... chevy truck techiefied?
> Caddy is upscale 'american'(but not quite european) luxury.
>
> to be honest, with the way chevy is marketed, they could remove GMC and
> Pontiac to not compete with Chevy.
>
> Caddy is the ONLY GM brand that's crystal clear on their mission,
> message, and product direction (and it shows in their sales and quality).
Hummer and Saab seem to have a clear message and product direction, too.
Jeff