trucks generally have a much higher mark-up than passenger cars.......worst I ever had was a Jeep Wrangler: a fortune for what is essentially a metal box with a motor (and a piece of junk)
likewise, anything from Germany is marked-up far beyond what its price class is in its homeland, whereas some imports like Volvo sell close to what they go for in their native county.
when a car is redesigned, you get to pay for all the new engineering, tooling, etc: witness the Mustang - no way to justify the price considering the content (heh, for $36,000 couldn't I have a light in the glove compartment, automatic air or an interior trunk release?) But when a car goes on forever, like the Grand Marquis, those costs are long charged off. Overpriced? My brother got a leftover '06 Grand Marquis Ultimate in Sept '06 for less than $23,000.......yes, it's a tank and not very space efficient, but he got it for a highway cruiser....it gets
20+ mpg in town and 25 on the highway. The rip-off is the Lincoln Town Car: back seat stretched a couple inches....same quality leather, same door panels, same plastic everywhere, same ride, no quieter, same engine, etc......and $20,000 more. Or the MKZ: Mazda designs it and builds it in Chicago.....it gets good reviews so Ford sends a set of tooling to Mexico and makes Ford, Mercury and Lincoln versions and charges more for them despite fractional labor costs.....the Zephyr sells well enough to merit it's own dash panel, so they change the name and raise the price some more. Then there's that little Ford with the big grill they're passing off as a Lincoln - now advertising the heck out of on tv as being so silent you can't hear the tree falling in the forest. Got a ride in my neighbors: guess what? It's a crummy little truck with leather seats: noisy like a truck, rides like a truck, handles like a truck. Henry Leland must be spinning.