> Market it as an expensive executive brand that stands for luxury
> quality, but is lower priced than the real quality German vehicles.
> Lexus are not the poormans Mercedes, they are the semi-rich mans
So now you two are talking about quality. Earlier it was "faster is
more luxurious", now quality is more luxurious.
There is no *real quality*
German vehicle. All car companies have
quality issues at some point. There have been more bad reviews on BMW
and Mercedes combined than Lexus. And there are more awards for the
Lexus since it was born on 1989.
Best of What's New: Best Car. Lexus LS 400, Popular Science (1989)
First Place in luxury sedan comparison test. Lexus LS 400, Car and
Driver (December 1989). The Lexus flagship triumphed over competitors
from Audi, BMW, Cadillac, Infiniti, Jaguar, and Mercedes-Benz.
Best Imported Car of the Year. Lexus LS 400, United States Motoring
Press Association (1989)
* #1 in Vehicle Dependability. Lexus LS, J.D. Power and Associates
Vehicle Dependability Study (1994-2007). The Lexus LS has received
this award for 13 consecutive years, more than any other manufacturer.
In 2005, J.D. Power's survey found just 90 problems per 100 LS 430
sedans, the first time in the survey's 16 year history for a vehicle
to average less than one problem over three years. In following years,
the Lexus LS repeated this feat, averaging just 88 and 94 problems per
100 vehicles in 2006 and 2007 respectively, an industry standard.
* #1 in Initial Quality. Lexus LS, among large premium cars, J.D.
Power and Associates Initial Quality Study (1995-2006). With the
fewest number of defects after 90 days of ownership, the LS has
achieved the highest overall ranking in initial quality among large
premium cars for 10 consecutive years, and among all cars for seven
consecutive years. In 2004 and 2005, the Lexus LS 430 was second only
to the Lexus SC 430, and in 2006, the LS 430 regained the overall
* Highest ranked vehicle in reliability. Lexus LS, Consumer
Reports Annual Car Reliability Study (1997-2006). The Lexus LS has
been among the most reliable vehicles in Consumer Reports surveys for
over a decade. The independent publication determined that a nine-year-
old Lexus LS is more dependable than a brand new Mercedes-Benz, owing
to the wide disparity in reliability scores between the top-ranked LS
and below-average German makes
http://en.wikipedia.org/wiki/Lexus_LS_awards_list , and there are
more for the ES, GS and IS.
If I'm not mistaken, Lexus is taking on the acclaimed Mseries BMWs
with its F series models which is soon to be released.
I'm not after the rich mans car or semi-rich mans car, all I think its
the smarter choice. Lower price is not lesser quality.