GM followsTataMotors into discount auto marketformatting link
> GM (NYSE: GM) does not like to be trumped. Last week, India'sTata
> Motors (NYSE: TTM) launched a car that costs about $2,500. It is geared
> to consumers who only have money to drive motorcycles now. The vehicle
> may sell well in India, butTataunderstands that it could be exported
> to other emerging markets like Russia and China.
>
> GM does not need any more competition in emerging countries. With its
> sales flat to down in the U.S. market, the company says its goal is to
> have 75% of its sales from outside America in just a few years. To do
> that, GM will need cars to fit the markets, not just versions of GM cars
> that it can build and sell abroad.
>
> According to The Wall Street Journal, "GM's Asia-Pacific chief is
> working on developing a car for emerging markets that could play in the
> sub-$4,000 price range, as the company looks to compete with auto makers
> that are already building cheaper cars."
>
> The plan may look good, but only if GM can find facilities and a
> workforce that is cheap enough to build a super-low-cost vehicle at a
> profit. With wages rising in China and India due to increased demand for
> products from these countries, the job may be difficult.
>
> GM may want to be in the $4,000 car business, but it is not clear that
> it is a business which GM can afford.
>
> --
> Civis Romanus Sum
"Renault, Nissan and Bajaj Motors are to jointly build a $2,500 car to compete with Tata Motors=92 Nano cut-price family model.
The car, called ULC for =93ultra low-cost,=94 will be made at a new
400,000-capacity joint-venture plant in Chakan, Maharashtra, the three companies said on Monday. Bajaj =96 best known for its motorcycles =96 and Renault and Nissan will own 50, 25 and 25 per cent of the joint venture respectively and the car will be sold from early 2011. "