Where are you getting this idea? When I bought a Nissan Frontier earlier this year, I did a bit of shopping and everyone's lot was stuffed with pick-ups. If anything, the Toyota dealers had many more Tundras on the lot, in relationship to sales, than Ford had F150s. The Nissan dealers had Frontiers and Titan everywhere. The Nissan dealer nearest my house has at least 50 Frontiers on the lot right now (and this is on the lot where I can see them - he has storage lots out in the country I don't see).
Where are you? When I was shopping for a Tundra, the dealer had no problem rolling out one with the options I wanted from the "back" lot. When my Son was shopping for a Mustang, the dealer had to get one from 100 miles away to match his wants. The dealer also had plenty of Tacomas, but they came in too varieties, stripped 4 cylinder manual models, and completely loaded up and totally useless for a work truck models. I actually wanted a Tacoma instead of a Tundra, but they had no Tacomas with the equipment I wanted - they were either ridiculously over-equipped (and therefore ridiculously over-priced) or stripped to the bone (but still ridiculously over-priced). I could find plenty of Tundras set up as a work truck with the equipment I wanted. For some reason, Toyota wasn't building any Tacomas with similar equipment. I assume they figure the only people who buy Tacomas are fleets looking for strippers and boy racer looking for big wheels, big stereos, and lots of chrome. They had plenty of those choking the lot.
Again where do you live? You don't have Toyotaton? Around here it seem like "Toyotaton" is an 11 month event. When Toyota isbn't running ads with stupid F150 comparison (like my Tundra can haul 6'6" boards - your Ford can only haul 6' 3" boards), they are screaming about the huge savings, great discounts, rebates, etc. If you listened to the Toyota ads, you would think they were giving Tundras away (at least till you try to buy one and they slap on the "dealer fees" that make the price non-competitive). Nissan is even worse. It seems like they have been running the "Year End Sales Event" ads since last January.
Why do you think Ford is shutting down so many US plans and offering buy-out to 30+% of their work force.
Ed