What has hurt GM was the decision made about 1993/1994 to close the
West Coast style stuido and bring styling in-house. The 1993 F-Body
were bold and still turn heads today (I drive a red 95 TA with the
large wing.) In reading over the story of the 4th Generation F-Body
published by Road & Track in 1993, you come away that those West Coast
car designers were hitting on nitro!
The Soltice is the first to come out since the fall of the F-Body that
captures the feel of a Pontiac, long hood, short deck. Nice balance
and price all around. Considering giving up the TA for one. But, in
typical MBA fashion, Pontiac missed the mark on the production numbers.
The Aztec was a shot at the edge generation X and Yers. Buick got it
right. Everyone else kicked it to death.
Lets also keep in mind the Press has a nack for killing off ideas.
Take the Ferio. Nice all around, would have given may imports a run
for the money. But they kept at it until Pontiac just gave up. Today,
they admit they were too hard and made a error. There could have
already been a 3rd or 4th generation of Ferios with a good following.
Now, its starting all over and could be too late.
Where is it all leading? Consider this. The 'offical' reason for
pulling the Ferio was the business case for 100,000 units was "not
there". 100,000 being the break-even point. Yet, in the Soltice case,
Pontiac thinks it can make money on just 20,000 Solices. Maybe
Pontiac will be like Lionel Trains. Just make a 1,000 units, call it a
collectors edition then move on. Want one? Too bad, that be $ 38,000
please and this year its called a GTO. Next year its the all new
limited edition Tempest.