GM Unhappy With New Buick Ads: Report (VIDEO, POLL)

Jul 22, 2009 12 Replies

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Jim Higgins 16 years ago

Does anyone under 65 actually own a Buick?

GM Unhappy With New Buick Ads: Report (VIDEO, POLL)

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What image should the bailed-out General Motors project to the world?

AutoBlog passes along a report from Automotive News (subscription required) that GM's VP of marketing Bob Lutz is already unhappy with new Buick ads that are aimed at young, hip buyers. Here's AutoBlog:

"Both Lutz and GM CEO Fritz Henderson don't believe the commercial positions Buick as a luxury brand that competes with Lexus. They have told GM's ad agency, Leo Burnett, that it needs to do better. However -- and here's where it gets convoluted -- the ad was created by an independent shop that Leo Burnett was told to hire to do the work."

The ad, a spoof on a beach side photo shoot, features a pretentious director who says of the Buick, "She's had work done." Later in the spot, the director addresses the car: "You've changed - and I love it!"

What do you think of the ad? Is this the right image for Buick as a brand? Will these ads help the brand compete with Lexus? Should GM be worried? WATCH and VOTE below:

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Ed Pawlowski 16 years ago

Yes, it was a dumb ad, IMO. It would not influence me either way. :

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80 Knight 16 years ago

Give me a break. How many "good" ad's have you seen? It had catchy music, and was kind of humorous. It's just an ad people, seriously.

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Mike Marlow 16 years ago

Why bother worry about it? The car looks more like something Dodge would produce, so there's no point in chasing Lexus.

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Harry Face 16 years ago

Jim Higgin's worte: Does anyone under 65 own a Buick?

Yes, me - age 47 and a friends son (95 Century) who turned 19 last week.

harryface

91 Bonneville 318,876 05 Park Avenue 86,285

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Canuck57 16 years ago

I used to as in past tense. It wasn't near good enough experience to get repeat customers. 5 times in the shop for transmission repair with less than 20,000 on the odo. Needless to say the replacement wasn't a GM.

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Mike Marlow 16 years ago

As well, I've owned a few over the years and I'm now only 56. I owned them in my 30's and 40's. No way I would buy one of the Dodge look-alikes today though.

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PeterD 16 years ago

We can't count that friend's son, as he probably got it because that was all he could afford (or it was a good deal...)

As for you, some age faster than others! Could be you are 47 going on

67, right?

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Mike 16 years ago

Gee I hope it was not one of the those sludged up engine Toyotas. LOL

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Canuck57 16 years ago

I wish, it would have had better resale value. LOL.

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Mike 16 years ago

Perhaps, but only because you can easily find a Canadian Toyota buyer who is dumb enough to buy a car that needs an engine LOL

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Canuck57 16 years ago

Sounds like a used GM with a 3800 manifold problem.

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Harry Face 16 years ago

Pete,

My friends son got a 95 Century because, A. His father had a 92 Century and B, the lady was selling the 95 at a pretty good price - but right off the bat it needed close to $1800.00 work.......

The 92 went to the junkyard about two weeks ago minus just about everything that bolted on the body.

Incedently I was 21 when I bought my 68 LeSabre convertible.

harryface

91 Bonneville 318,876 05 Park Avenue 86,285

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