Yep by standardizing with CHEAPER materials.
TOKYO (XFN-ASIA) - Toyota Motor Co is developing a radically different
carmaking process that will drastically cut costs across the entire
chain of production, President Katsuaki Watanabe said in an interview
with the Financial Times.
'The focus is on low-cost technology,' Watanabe said. 'Everything from
design to production methods will be radically changed and we are
thinking of a really ultra-low-cost way of designing, using
ultra-low-cost materials, even developing new materials if necessary.'
Watanabe said the company will review each step in the production
process to lower costs for a new model and then to apply the lessons
across its line-up.
Asked about the price of a car produced via the new process Watanabe
said the company has a rough target of being 'at least' cheaper than the
Renault (other-otc: RNSDF.PK - news - people ) Logan.
Watanabe also denied media speculation that Toyota (nyse: TM - news -
people ) is poised to strike a cooperation agreement with Ford, saying
no specifics have been discussed.
I didnt read this as saying they would standardize their lilne with cheaper
I got it wrong. I supposed that the Japanese want to compete for the very
low end Renault
car which presently sells for $6200 (but not in the USA).
As many Yugos as were sold, I would suppose there is a market for the
ultracheap heap here
in America. If it lasts three years and then can be recycled into door mats
or cattle feed, maybe
that is good enough. Would I buy a $5000 car or light pickup that would get
50 mpg, maybe
do 70 mph top speed??? Who knows...maybe...Not as a road car, for sure, but
shopping, going to the dentist, etc...why not?
IF the government is going to make good on the goal to reduce gasoline
20% in the next decade, then we are going to have a tidal movement toward
higher economy cars, diesel, mass transportation, alternate fuels, and
possibly punitive taxes
There is no other way to do it that I know of.
How about drive less? There are plenty of high mileage cars and trucks
available on the market today. Not enough buyers chose to buy them,
however, since none is a top seller in the US. It is common in the US for
there to be more than one car in a household. Many that buy the safer
vehicles they need for their family also have a higher mileage vehicle to
use when needed.
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