One would suspect a difference of $30 or $40 in the shop rate among brands
should certainly be one thing to be considered when one purchases a vehicle.
Another is part pricing, particularly for those that say they want to run a
vehicle into the ground, because they ALL will need parts before they run
into the ground even for one who thinks the brad they choose may last
You mention appliances. I find it strange that car buyers will expect a
dealership to settle for a few hundred dollars profit on a $25,000 vehicle,
yet they are willing pay a 30% profit on a major appliance, like one of the
new low water use front loader washing machines, that list for around $1,200
Look at the whole picture. Have you ever bought a forklift truck? If you
think car salesmen are cut throat, the forklift guys are just plain nuts. I
had on in the office and another on the phone trying to outdo each other for
a sale. That made me the winner on purchase price.
So, what does an appliance dealer make for after sale profits over the next
few years? Zip.
What does a car dealer make? Oil changes, that all important $900 checkup
at 12k miles, etc.
Getting back to the forklift deal, that one truck turned into four trucks in
a few years and each one gets a quarterly maintenance and parts as needed.
As for brands, we looked at the US brand with the Mitsubishi engine and the
Japanese brand built in the USA.
You apparently missed the point of that post. It was that the customer who
does not want the dealership to make a decent profit will not even TRY to do
the same when purchasing a major appliance, even though the appliance has a
much greater mark-up. Don't you wish you could buy a forklift for the price
of an F150? LOL
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