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Most "after market" stuff does work. But then most after market is geared at power and performance, which does not go hand and hand with CAFE, but usually against it. The after market has been providing roller lifters and rocker arms since the early 70's. why? Because they reduce friction in the valve train, which frees up horse power, and allows higher rpms. Guess what many auto manufactures are using these days? Do you think Chevy would have put V-8s in the Monza if there hadn't been so many people using after market to put them in Vegas? Or ford have put V-8s in the Mustang II if so many people hadn't used after market kits to do the same with Pintos and Mustang II's? Hot Rodders where rigging up snorkels with dryer hose and then after market kits to get cool air from out side the engine bay into the intake way back in the early 60's. How many manufactures don't have ducting from the radiator horn to the intake these days? We knew back in the early 70's that an air dam across the front made the car handle better, and run faster, that ground affects kits got us better fuel mileage and handling.. How many cars today don't have some sort of air dam and ground affects ether as an added on piece like the S-10s, or incorporated into the bumper design and rocker panels like the Mustang, Monte Carlo, Impala and the Corvette? The after market has been providing performance suspension components for ever. Its only been in the last 10-15 years that you have seen manufactures start using teflon and polyurethane bushings, and performance shocks/struts like Bilstien. It was the automotive enthusiast and the after market that got sway bars on oem. Like any other industy there are snake oil salesmen out there. But they make up a very small percentage of the industry. Of course if you were one of those that was always trying to get a bit more out of what the manufacturer sold you, you would know this. OEM never does anyhting that costs more till they are forced to by consumer demand and lost sales kick them in the gonads and getting their attention.
Whitelightning