The car is not for everyone, of course. Hyundai knows that.
The auto manufacturers seem to think they need a "flag ship"... a car
which almost everyone admires the styling, luxury, and performance.
Once they get people to admiring the flag ship, they hope your
admiration will make you notice their entire lineup.
The full line manufacturers like to have a luxury flag ship, and a
sports flag ship. Hyundai's will be Genesis and the new RWD coupe
that's currently in development.
Or something like that. :)
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