You might be right, I am pulling that figure out of my memory, which seems to be largely located at the wrong end of my body.
I suppose for me the price isn't relevant, if it's more than £500 I can't afford it right now :-(
Some months ago when I tried to call the company to find out how much, they refused to tell me as I wasn't an army, a navy or a rescue organisation, so I can't remember where I got the £30K figure from, somewhere dark and smelly I suspect.
A second-hand truck is almost identical to the new ones, different engine and brakes for sure, ISTR that a cheap one in not-very-good condition would set you back £10,000, still £2,000 more than I paid for my good condition Defender 110.