They seem determined to go down the same road as Chevrolet, that is, the introduction of cars with no real market potential, relying on buyer "loyalty" while offering them no real reason TO be loyal. The Mustang as a car and the F150 pick-up are the only vehicles that are likely to inspire any brand loyalty. But look what's coming. The 500. Why would they introduce something like this? A formless mish-mash of Taurus and (I think) Crown Victoria. It isn't 1986 anymore Ford, you can't sell something that looks and performs like this and expect people to really buy it. On top of this, Ford has other problems. Their service is terrible, as evidenced from myriad responses by Ford owners, they show a real disdain for pre-existing customers. The paint quality on their cars falls below that of Hyundai, way below. Fit and finish on their cars is also poor compared with the Japanese. The only hope for Ford if they can't seem to improve on these kinds of points is to do what Chrysler has done; Keep a few (two) key vehicles, and start making interesting new ones. Only variety will keep people's minds of the quality issues Ford cannot seem to solve.
- posted
19 years ago