A plan now under discussion calls for Chrysler dealers to sell all of the automaker's passenger cars under the Chrysler name; Dodge dealers would sell only pickup and commercial trucks; and Jeep dealers would sell only Jeep and sport-utility vehicles, three dealers familiar with the discussions told the Journal for its online edition.
"This is just one of the plans they are studying," said one of the dealers, who asked not to be identified because the plan has not been released publicly. "At the end of this year, they hope to have a plan for the future."