Consumerism, as it relates to the modern era, has no such notions.... According to Ford, "this" is not supposed to happen.... Patiently explaining this to a customer usually nets you a nasty phone conversation with your DOM. These are the folks that firmly believe that they should buy where the price is cheap and get service where service is good (since the "cheap" dealer has crap for a service department)....
In our sales presentation, we offer red carpet treatment as part of the deal.... other dealers will insist that you bring your own vaseline to ease the process of ownership.... As to who is right and who is wrong, I have my own ideas borne of the age and manner in which I was raised... For my part, "I" decide who is on my "preferred customer" list... Preferred customers will always receive preferential treatment... This ain't a fast food burger joint featuring a Big Yachhh for a buck99 - we don't offer a disinterested server taking a "thing" from under a heat lamp that was heated up by someone that needed a job... We offer grade A, prime Alberta beef, cooked to your taste by a chef that lives to cook burgers.... it is served by a caring person who believes that you should be ecstatic over the meal.... this comes in at a "little" over a buck99.
There is no mystery... (if there is, the world is in for a real surprise). Our loyal customers are in search of a gourmet burger.... everyone else just wants something in their mouth but complain because the buck99 burger isn't as good as the gourmet burger....
I do three kinds of work... GOOD, CHEAP and FAST.... pick two - good, cheap work wont be fast.... good, fast work wont be cheap..... cheap fast work wont be good...
Sidebar..... the vast majority of my customers insist on having scheduled visits (and only scheduled visits) to the shop... whether the concern is covered under warranty or not, they insist on having things attended to before they become a concern. In the grand scheme of things, this sometimes costs much less than operating from one breakdown to the next (and we haven't even touched on the inconvenience or frustration angles).