Whall, you see part of the problem is that most of the auto pundits out there, like the people that write the reviews in Car and Driver and such, have not reconciled to the fact that a basic truck is extremely utilitaritian and functional. You can haul plywood, a motorcycle, a couch, move across town, you name it. If you take the tailgate off of it or put on a tonneau, it becomes a fairly fuel efficient single-passenger commuting vehicle - not as good as a sedan of course, but if you don't have to commute a great deal, so what.
There's enough of the new car buying public that recognize this that light and mid sized trucks are always going to sell well in the US.
Personally I can't stand the look of the things - any pickup truck after
1955 looks like a Mexican/white trailer trashmobile in my book - and I'll never be caught dead owning one. I do my hauling with a trailer. But I see the point that dealing with hauling out a utility trailer from the shed and linking it up takes a lot more time than just walking out to the street and tossing whatever piece of crap you need to haul into the truck bed then driving off.New car buyers generally either buy for image reasons (ie: Prius) or for functionality. Trucks are extremely functional, it's no wonder they are as popular as they are. Most of the auto pundits out there are so focused on the image thing they have lost touch with the functionality end of it.
Ted