PEUGEOT 2008: THE NEW URBAN CROSSOVER SET TO WIN CUSTOMERS THE WORLD
- The Peugeot 2008 addresses the increasing demands of new customers
around the world
- Utilises all the attributes and engines of the 208 with new product
- crossover design is modern, stylish, practical and very capable
07/01/13 -- With the 2008, Peugeot capitalises on its expertise,
acquired with the success of the award-winning 3008 Crossover, to
create an innovative vehicle for the B segment. Set to go on sale in
the UK in the late summer (with the order book opening in June), 2008
builds on the product offensive successfully initiated by the 208,
with 20,000 orders in the UK in its first six months on sale.
The new crossover by Peugeot is the first vehicle produced by the
Marque that was designed and developed simultaneously by several
international markets. With its worldwide objectives, the 2008 thrusts
the Brand into a new dynamic, in line with its strategy of developing
its crossover range and attracting new customers.
An innovative concept
In a world constantly evolving and increasingly urban, a new
generation of customers is emerging. Eager to always be on the move;
they feed on dynamism. Agile and diverse, on every continent, they are
looking for products which reflect their personality.
"In the 2008, the Marque has the vehicle that will secure its
leadership in the segment in Europe and which will win new customers
in Asia and Latin America."
Maxime Picat, Director General of Peugeot
Drawing strength from this observation, the Marque drew up a
specification with ambitious objectives. From the start, it
incorporated into the DNA of the crossover by Peugeot, elements that
together combine an accomplished driving experience and stylish
Peugeot rose to the challenge. Upmarket and dynamic, the new crossover
by Peugeot offers a rich and varied experience in the B segment. At
just 4.16 metres long, the 2008 innovates by combining the driving
characteristics of a hatchback with the strengths of an SUV giving
space, modularity and comfort. Equally at ease in town as on the open
road, it can escape from the city with confidence, due to features
like Grip Control. Stimulating and versatile, the 2008 suits a diverse
spectrum of customers. The 2008 will be produced close to its markets,
in France (Mulhouse), in China (Wuhan) and in Brazil (Porto Real).
"With the 2008, Peugeot is continuing its product offensive and
capitalising on the success of the 3008 by offering a new crossover,
urban and innovative, to win over an international clientele."
- Xavier Peugeot, Peugeot Product Director
A unique style, combining elegance and strength
The 2008 reinvents the standards of large-volume vehicles in the
compact car segment. Innovative from a first glance, it successfully
merges the two worlds. The strong stylistic trend affirms its identity
for practicality, volume and the driving experience available.
With its higher driving position and pronounced wheel arches the 2008
has an appealing road presence and stance when fitted with either 'Mud
& Snow' tyres or 17'' alloy wheels. The black bumpers and body
sills serve to protect it from abrasions with the addition of front
and rear body protection and side mouldings in stainless steel.
The front face adopts the latest Peugeot style codes, with panel fit
and features working together seamlessly and precisely. Finely
sculpted, the bonnet lines infer lightness, strength and protection
for the 2008, while the 'floating grille' face has a solidity of form
with vertical elements to harness aerodynamic performance and
efficiency. The innovative headlamps are designed precisely to reflect
the technical functions. Sharp and precise, they act with the bodywork
to given the outline appearance of a cat's pupil. Sculpted, they are
at one with the front face, giving it an even more expressive,
technological and individual character. This look is emphasised by LED
daytime running lights.
"The 2008 has succeeded in merging worlds and cultures to offer a
style which goes beyond customer expectations."
- Gilles Vidal, Peugeot Style Director
This new urban crossover has elegant and sophisticated sculpted wings
and sides, indicating clear athletic qualities. The generous glazed
surfaces, including the panoramic roof available on some models,
promise a spacious interior open to its surroundings.
The rear also combines strength with dynamism. The boot volume, with a
low loading sill, has above it a roofline with dynamic curves,
inspired by the double-bubble roofline of the desirable RCZ Sports
Coupé. The rear lights appear to be floating inside their housing and
the three luminous claws are lit at their base by LEDs that appear
The contoured and elegant roofline design style is most prominent in
profile view. The roof has a wave-line that rises above the rear seat
position and sets the scene as a characteristic feature of the 2008.
The roofline optimises aerodynamic performance with an integrated
spoiler, extended over the top of the tailgate. The precise design of
the roof bars are the finishing touches that enhance the personality
of dynamism and leisure pursuits expressed with the Peugeot 2008.
The latest-generation engines draw the very essence of the lightness
and profiled silhouette to offer an exceptional driving experience
combined with a true breakthrough in terms of fuel economy. Due to the
technology of the e-HDi Diesel and new 3-cylinder petrol engines, the
2008 urban crossover stands out from the competition with CO2 starting
from just 99g/km.
The new 2008 will make its world debut at the Geneva Motor Show in
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