THE NEW PEUGEOT 308
- First official images of completely new compact family hatchback
- Stunning exterior design that builds on the new design language of
- Radical new cockpit-style cabin features premium materials,
exceptional build quality and a clean button-less interior
- Range of highly efficient petrol and diesel engines for enhanced
- Class-leading emissions from as low as 85g/km
- New EMP2 modular platform contributes greatly to a 140kg weight
- World debut at the Frankfurt Motor Show in September
- Peugeot has today released first images of the New 308, a car
launched to revitalise the brand's position in the ultra-competitive,
compact family hatchback segment.
A striking and contemporary design
"The new Peugeot 308 has a pure and technological exterior design
that speaks of high strength and high quality," says Gilles
Vidal, Design Director, Peugeot.
With its compact length of 4.25 metres and well-balanced proportions,
the New Peugeot 308 projects a classy and sophisticated presence. The
front is dominated by an evolutionary reinterpretation of the brand's
'floating' front grille, and by the strong lighting signature. Slim
full-LED headlamps are standard on the majority of trim levels and a
world-first in the segment. The high quality of design continues at
the rear, with the three Peugeot (lion) 'claws' drawn by the rear LED
A refined and high-technology interior
"When inside the car, one discovers a world of refined style,
completely original in the world of hatchback cars, with a cockpit
that is intense, innovative and intuitive; it is the Peugeot
i-cockpit," says Vincent Devos, New 308 Product Manager,
Peugeot's design and engineering teams have developed the interior of
the New 308 around the concept of the i-cockpit. Everything is
arranged for an experience that is intuitive, relaxing the driver to
focus entirely on the road ahead. The compact steering wheel and
head-up instrument layout mean that information can be clearly read
easily and safely, looking over rather than through the wheel.
The highlight of the New 308's generously spaced cabin is the 9.7-inch
touch-screen interface, which removes much of the need for physical
buttons and switches. Setting a new size standard for the class, it
brings together many of the infotainment controls in one place, for
ease of use and to create a contemporary and uncluttered cabin.
Advanced new modular platform for an outstanding driving experience
"On the road, driving pleasure is enhanced by the new EMP2
modular platform. With its considerable reduction in weight, it
contributes to the dynamism and easy handling of the New Peugeot
308," says Laurent Declerck, New 308 Project Director, Peugeot.
The driving experience of the New Peugeot 308 draws on the brand's
expertise in suspension and steering, and takes them to a new high due
to the benefits of the new EMP2 platform.
Development of this new PSA Group architecture has resulted in 116
patent applications and contributes towards the vehicle's excellent
dynamic qualities. It also plays a key role in the car's considerable
weight reduction, by an average of 140kg compared to the current
generation Peugeot 308.
Breakthrough engineering has allowed many of the vehicle's major units
to be reduced in size ? also cutting overall weight ? leading to
significant reductions in CO2 emissions. As a result, this new Peugeot
308 establishes an environmental benchmark, with one model offering
CO2 emissions as low as 85g/km.
Outstanding quality from bumper to bumper
The New Peugeot 308 is the latest evidence of the brand's move
up-market. It's an initiative started several years ago and seen most
recently with the 208 and 2008. The initial design brief of the New
308 had the highest levels of quality at its core. This ambition has
guided the designers and engineers from the very start of the
Every element, both inside and outside, has been developed and refined
with exceptional attention to detail. The choice of high quality
interior materials and the satin chrome or gloss black detailing add
to the feeling of sophistication and maturity in the car's design and
assembly. The New Peugeot 308 will be built at the Sochaux plant in
France. The Trémery and Douvrin sites will supply all of the power
The 308 story will continue...
The New Peugeot 308 will make its world premiere at the Frankfurt
Motor Show on 10th September 2013, when more information about this
innovative new model will be released. Sales will start shortly
afterwards in mainland Europe and from January 2014 in the UK.
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