Last night I wrote the following letter to Lexus. It was about a huge technical error I found in a commercial they air in NY.
This is my letter:
"I know you spend millions of dollars on TV ads, and you hire very talented directors, and production companies. But your latest ad is a hilarious JOKE.
Two Lexus automobiles leaving midtown Manhattan, one takes the Holland Tunnel...............which goes to NEW JERSEY.....yes New Jersey, and the othe takes the Manhattan Bridge which goes into BROOKLYN HEIGHTS, which is in BROOKLYN, it is hysterical, since both cars arrive in Brooklyn Heights AT THE SAME TIME.
Either, One LEXUS, the one that went to Jersey is extremely FAST, or the other LEXUS that went to Brooklyn is extremely SLOW.
Had your HIGH PRICED Ad Agency and their crew, done their HOMEWORK and submiit a story board where BOTH cars left, and one took The Manhattann Bridge, and the other take the Brooklyn Bridge or even the Brooklyn Battery Tunnel, the ad would be more dramatic.
I could have shot that commercial in one day, by myself, plus the two cars and two drivers, with one camera, and two rolls of 16mm film.
Could have saved you about $$$$$$$$$$$.00, and possibly the embarassment of a geographically impossible blunder.
Bill Glass
18 Lorenz Drive Valhalla, New York 10595 As an aside, I drive a 1956 Studebaker Golden Hawk, which we drive into lower Manhattan. See my siteThe following is the RESPONSE by LEXUS to me.................................
Dear Mr. Glass:
Thank you for contacting Lexus Customer Satisfaction. We are dedicated to providing superior service. In circumstances that require our attention, we will assist in the resolution process.
Lexus is sensitive to the opinions of its customers, and regrets that our
2007 GS 350 commercial has offended you. The advertising was never intended to depict a negative or controversial situation. We respect your honest feedback, and have documented your comments for consideration with future advertisements.If you require further assistance, please respond to this e-mail, or contact Lexus Customer Satisfaction at 1-800-255-3987, Monday through Friday, 5:00 a.m. to 6:00 p.m., or Saturday, 7:00 a.m. to 4:00 p.m., Pacific Standard Time.
Sincerely,
Candace Mackey Lexus Customer Satisfaction
WHERE THE HELL DID I SAY I WAS OFFENDED, AND WHERE DID I SAY IT WAS A NEGATIVE OR A CONTROVERSAL SITUATION?
This woman/young lady/girl/female, needs to really get a life.
If I ever can afford a Lexus,I want the one that went to Jersey.
Bondo