I didn't believe it until I saw it on the web. One shop I went to recently had changed its name, The new owner said it had been called rent-a-rim.
What, people are renting rims?
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Yes, it's true. It's not enough that people rent furniture, when they could buy it at Goodwill Industries for much much less, or that they rent TV's when at least before digital, they could buy a new 14" color for $60. But they are also renting rims, for 40, 50, 56 dollars a week for four. That's almost 2100 to over 2900 a year,
Although some or all of it is rent-to-own, which is also verryyy expensive. "My job is my credit."
And btw, the bigger rims rent for more when bigger rims give a a worse ride. Yes indeed, bigger rims with the same radius tires have a shorter sidewall, and it's the sidewall that soaks up most of the bumps.