This is from
http://business.maktoob.com/automobilesnew.asp?id 070106235830 . The
survey was done by Consumer Reports. It was a telephone survey of 907 adults
in car owning households. Unfortunately it is not clear whether these were
randomly selected from the population at large, or from CR readers. That
would be good to know. One thing that I was surprised at was that the survey
respondants considered Ford to be ahead of Toytoa in the design/style
category. I thought this was where Ford was the weakest. All the surveys
indicate that there is very little difference in quality and reliability
between the major brands, so you would think that people would graviate
towards cars with the better design and style.
Toyota tops US auto brand survey
[Sunday, January 7, 2007 8:59:00 am]
DETROIT, United States (AFP) - One-quarter of Americans are considering
buying a Toyota as their next car, according to a survey that underlined the
Japanese giant's clout in the world's biggest auto market.
The survey by the influential magazine Consumer Reports said that Toyota
also has the strongest brand image among automakers in the United States,
ahead of Ford.
"This comes at a time when Toyota is poised to surpass General Motors (GM)
as the world's largest automaker," the publication noted.
"Supporting the perception and brand loyalty numbers, 24 percent of
Americans are considering a Toyota for their next purchase," it said.
Trailing behind were Japan's Honda with 17 percent, GM's Chevrolet brand
with 15 percent and Ford at 13 percent.
Last year, Toyota overtook the German-US carmaker DaimlerChrysler to become
the third-selling auto company in the United States, catching up on Ford in
second place. GM's market share fell but it remained top overall. And in
terms of global production, Toyota looks poised to overtake GM this year as
the world's biggest automaker.
"Despite taking recent hits, Ford, and even Chevrolet, are brands still
thought of highly by consumers," said Jeff Bartlett, deputy editor of
"But our survey shows Toyota's brand appeal attracts car buyers, and it
retains current owners," he said, noting that fully 78 percent of current
Toyota owners say they are likely to consider buying another.
Consumer Reports surveyed 907 adults in car-owning households by telephone
over November 30-December 3.
Toyota won top rankings in four of the six categories studied: performance,
quality, technology/innovation and value.
Ford led by a single percentage point over Toyota in the design/style
category, while Volvo rated a 10-percentage-point lead in the safety
category, the strongest margin in all categories.
The survey was released on the eve of the press opening of the North
American International Auto Show in Detroit.