Toyota will build Highlander in Miss. plant -- and maybe more
Lindsay Chappell | Automotive News / February 27, 2007 - 1:00 am / UPDATED: 2/27/2007 1:20 P.M.
Toyota Motor Corp. will build a $1.3 billion SUV plant near Tupelo, Miss., about 100 miles southeast of Memphis, the automaker said today.
But evidence suggests the company is already planning to expand the plant.
At a Tupelo press conference this morning, Toyota officials said they plan to hire about 2,000 workers to produce 150,000 Highlanders a year by 2010.
A source with the project said Toyota is planning a second phase that would yield a crossover that does not now exist in Toyota's product lineup.
Toyota officials declined to discuss longer-term plans for the project. But at the press conference this morning, Mississippi Gov. Haley Barbour let it slip that the plant's employment will grow to
4,000.
The 1,700-acre site is in a small community named Blue Springs.
Toyota has been taking public heat in the United States as its sales of imported vehicles rise. Imported vehicles account for about 46 percent of Toyota's U.S. sales, despite a long-standing goal of building two-thirds of its sales volume in local factories.
Toyota's U.S. sales rose more than 12 percent last year, even as Ford Motor Co., General Motors and the Chrysler group struggled with financial setbacks and plant layoffs.
Jim Press, president of Toyota Motor North America Inc., said the new Mississippi plant is not designed to defuse the criticism.
"We're not doing this as a reaction to anything," Press said. "Our commitment is to continue to build cars where we sell them."
Toyota also is preparing to open a RAV4 factory in Woodstock, Ontario, and to start a new assembly line inside Subaru of Indiana Automotive Inc. in Lafayette, Ind., that will boost U.S. Camry production this year.
Toyota will not build engines at the Mississippi plant. The site is near Highway 72, which runs through northern Mississippi into northern Alabama to link the future plant to Toyota's expanding engine factory in Huntsville, Ala.
Blue Springs is an unusual site for a Toyota factory. Other North American plants have been built a short drive from mid-sized cities, such as Lexington, Ky., and Evansville, Ind.
Tupelo's population of 34,000 does not offer Toyota the same-sized work force that other sites under consideration did, such as Chattanooga, Tenn.
But Tupelo has been a U.S. center for upholstered-furniture manufacturing for decades. And a recent shift to Chinese production of furniture has left large numbers of skilled furniture workers unemployed.
Toyota officials said today that they hope to tap into that pool of workers to staff the new plant.