The following letter was presented this morning in person by the customer to responsible parties at this particular Mazda dealership:
[redaction in brackets]_________________________
August 9, 2003
ATTN: [Mazda Dealership]
SUBJECT: FAILURE TO FOLLOW THROUGH ON AGREEMENTS FOR VEHICLE TRANSACTIONS
_DEAL_#1_: After pre-ordering an RX-8 at [Mazda Dealership] on January 27, 2003, I was given written assurance that I would only be charged MSRP with no unordered extra charges tacked on. This offer was presented to me by Sales Manager ["Tom"] in the presence of Sales Consultant ["David"], and I eagerly accepted.
On July 30, 2003, following the delivery of the vehicle that I ordered, I went to [Mazda Dealership] with the intent to close the deal that was agreed upon. To my unpleasant surprise, I was charged for items that I did not ask for nor did I want: $699 for clearcoat and $299 for VIN etching (along with being charged $699 for getting a requested MP3 player installed while the unit is available elsewhere for $268 retail). At no time in the preceding six month period was I ever informed of such charges. I voiced my objection sequentially to the Sales Consultant, Sales Manager, Business Manager and General Manager. Each of them in turn refused to follow through on the original agreement that stipulated no unordered extra charges.
_DEAL_#2_: After I secured Deal #1 to prevent the vehicle from being passed to another customer, and following my multiple attempts toward achieving satisfactory resolution, I approached General Manager ["Mike"] on August 6, 2003, and expressed my ultimate lack of satisfaction. He responded with a subsequent offer to take the vehicle back. With sadness, I promptly accepted that offer. After I placed the keys of the vehicle on the General Manager's desk, he affirmed that so long as the paperwork for vehicle title had not been processed, he would follow through on this new agreement. (On this same day I placed a deposit for an order on an identical RX-8 through a different dealership.)
I took action to ensure that the paperwork for vehicle title was stopped. ["Mike"] subsequently notified me that [Conglomerate Dealership] General Manager ["Tom"] made the decision to refuse to follow through on the agreement to take the vehicle back.
_POSITION_: Proper business practice requires following through on commitments as agreed upon. Critical decisions are made based upon such commitments. Regarding Deal #1, if informed of the extra charges I could easily have switched my January pre-order to a Mazda dealership that did not follow such a practice. Regarding Deal #2, I am now in expectation for delivery next week of an identical RX-8 through this other dealership.
Any modification of a professional agreement requires consent of both parties. In Deal #1, I objected to all unordered extra charges. I was refused. In Deal #2, I objected to [Mazda Dealership]'s unilateral withdrawal from commitment to take the vehicle back.
_BOTTOM_LINE_: I see [Mazda Dealership] as bearing the obligation to remedy this situation.
(Documentation available on request)
< signed > ["Chris"]P.S. This letter would be incomplete without my expression of long-time passion for Mazda rotary-engined sports cars.
First distribution cc, 8/9/03:
- [Mazda Dealership] Sales Consultant [Name]
- [Mazda Dealership] Sales Manager [Name]
- [Mazda Dealership] Business Manager [Name]
- [Mazda Dealership] General Manager [Name]
- [Conglomerate Dealership] of [Location] General Manager [Name]
- [Conglomerate Dealership] of [Location] Owner [Name]
- Mazda North America Operations, [Region] Zone Manager [Name]
- Mazda RevItUp Program Director [Name]
_________________________
This is being publicly posted in hopes that individuals on both sides of such transactions can benefit from lessons learned.
~ ROCK8