Per CNBC minutes ago, sales of the new sub-subcompacts from Japanese manufacturers are exceeding expectations by a wide margin. These are the Toyota Yaris, the Honda Fit and the Nissan Versa. Dealers cannot keep these models on the lot, while Big 3 dealers' stock is growing spider webs. As usual, the Big 3 has no competing product and is stuck with huge back inventories of gas guzzlers of all descriptions.
This will embolden the Chinese to start taking a run at the US market with their Chery sub-subcompact, giving the Big 3 even more to worry about. Other sales figs show that Hyundai/Kia are making huge gains in market share against the Big 3, especially in the "crossover" SUV market, the "small truck" SUV market (their "Sportage" is selling big) and in the "intermediate" sedan market with the Hyundai Sonata. Meanwhile, the Big 3 are stuck with over 200 days of inventory on hulking gas guzzling trucks and outsized SUVs, notably GM, who can't even give them away at below wholesale.
Look for GM to discontinue the Tahoe/Denali and Suburban and cloned Cadillac Escalade probably this or next year along with the virtually useless Chevy Avalanche. Ford has already cut back production of the Expedition/Navigator and Explorer/Mountaineer and is discontinuing the fanciful Lincoln pickup truck, whose sales are almost non-existant. Ford has a huge surplus of F-150s and has cut back second shift operations at the Rouge plant's F-150 line. One bright spot for GM: the new Pontiac-badged "crossover" SUV is selling somewhat well, although with pricing incentives that GM cannot long afford.
Not all's well for Japan, Inc., however. Sales of the big Nissan SUVs, such as their flagship (and it IS a boat, complete with 1959 Rambler roofline) Armada are as bad as the Big 3's, and the Toyota Tundra and Nissan Titan aren't selling well at all, notably the Nissan. Japan, Inc.'s target market for these vehicles was Texas, but it's not working out for them. Look for the Tundra to go the way of the failed T100. Nissan has already announced that the Titan will undergo a "downsizing" in its next model cycle. This doesn't make much sense, since that market is covered by their Frontier model, which also isn't selling well.