Front page, today.
Reports on the rising influence and American managers in the J 3 (Toyota,
Interesting tidbits. All three earn the bulk to majority of their profits in
the U.S. The Japanese market is 1/3 the size of the U.S. and shrinking (low
birth rate in Japan). Honda loses money in Japan (shades of GM/Ford). The
top-selling in the U.S. Camry is shunned in Japan. Traditionally, Japanese
buyers of expensive (>$50,000) cars rejected Japanese name plates and bought
European (BMW, Merc). That has changed with Toyota launching the Lexus
nameplate in Japan. Lexus now has a 30% market share of luxury market in
Japan. Honda is thinking of launching Acura in Japan including U.S. designed
TL. The Acura RL is a Japanese design and sells poorly in the U.S. The TL
is an American design and is Acuras top seller here.
These guys are not perfect, but they are smart enough to accept good ideas
from the hired help in the U.S.