Paraphrasing from article in the Baltimore Sun:
Keith Reinhard, a former international marketing executive, gathered a sampling of anti-American sentiments in his travels around the world. He spoke of shifting attitudes toward American goods in recent years. He traveled to South Africa as a marketing exec eight years ago, and successfully billed Neutrogena as "America's #1 Face Cream." When he visited South Africa earlier this year, he saw a billboard advertising DaimlerChrysler Smart Cars:
"German engineering. Swiss innovation. American nothing."
"American origin used to be a selling point," Reinhard said.