Ram Truck Brand and Detroit Red Wings Continue Partnership for 2012-13
Expanded Partnership Includes Two 100-Foot Images Welcoming Fans to
Joe Louis Arena
March 18, 2013 , Detroit - The Ram Truck brand, Chrysler Group LLC's
Great Lakes Business Center and Southeast Michigan Ram dealers are
continuing their partnership with the Detroit Red Wings, one of
America's most successful professional sports franchises. The expanded
partnership for 2012-13 includes the addition of two Ram Truck and Red
Wings-themed displays on the exterior of Joe Louis Arena. The 26' x
100' building identifiers will adorn both the east and west exterior
walls, welcoming fans to Joe Louis Arena.
"We are very pleased to expand our relationship with Ram and
create an enhanced visual to the outside of Joe Louis Arena that
welcomes our fans," said Tom Wilson, Olympia Entertainment
President. "We are proud of the partnership and all that we are
able to accomplish together."
"The hard work, fighting-spirit and determination exhibited by
the Detroit Red Wings embraces the values shared not only by Ram Truck
but also by the brand's dedicated customers," said Mike
Dragojevic, Director of the Great Lakes Business Center. "We are
pleased to once again be named the 'Official Truck of the Red Wings'
and build upon the partnership for the 2012-13 hockey season."
Continued elements in the partnership include: Ram Truck being named
the "Official Truck of the Red Wings"; television and radio
spots narrated by Sam Elliott, the voice of the brand, and featuring
Red Wings forward, Johan "Mule" Franzen; a Ram Truck mural
inside Joe Louis Arena featuring goaltender Jimmy Howard; concourse
curtains of the Ram truck grille; virtual signage; an in-ice logo; and
several in-game promotions.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and
clearly define its customer since its launch as a standalone vehicle
brand. Creating a distinct brand for Ram trucks has allowed the brand
to concentrate on how core customers use their trucks and what new
features they'd like to see. Whether focusing on a family that uses
its half-ton truck day in and day out, a hard-working Ram Heavy Duty
owner or a business that depends on its commercial vehicles every day,
Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks
on the market. Ram Truck has emerged as a full-size truck leader by
investing substantially in new products, infusing them with great
looks, refined interiors, durable engines and features that further
enhance their capabilities. Truck customers, from half-ton to
commercial, have a demanding range of needs and require their vehicles
to provide high levels of capability. Ram trucks are designed to
deliver a total package.