I really wish Ford would kill the "redneck cowboy" image in their Ford
truck commercials, and haul the country musicians to the dump at the
same time. Isn't it time they came up with something new? This is
2003 and there are no cowboys anymore, just real dumb rednecks who
could never afford a new truck anyhow, but drive around in rust
buckets with the doors falling off, listening to crappy country music
on their pocket radios, and wearing those ungodly ugly cowboy hats. .
Is this the image Ford wants to promote? Apparently so....
I think it's time for a change!
Apparently not. Apparently there are so many people who don't share that
perception that the Ford F-150 has been the most popular vehicle sold in
the United States for most years (if not all) of the last decade. Ford
won't "fix it" because it's not "broken."
Why don't you get out of the city and head to the country to see those
you say don't exist anymore? Theres many of them.
Youre just used to seeing too much of the 'thug life'....you know, loud
low to the ground, shiny wheels, with televisions, and huge speakers that
rap and hip hop out the windows to annoy the rest of us.
Its apparant you have no use for white folks, at least the cowboys, but the
time I checked, not every had to be living the thug life.
What makes you think I live in the city?
Actually, I am a rural farmer and own an older F150 pickup.
But I am not a redneck, dont wear cowboy hats, and cant stand country
music. My Ford truck is used as part of my business, mostly to haul
crops and do other farm related work.
Unfortunately there are far too many of the phony cowboy types around
this area, who wear their cowboy hats and think they are hot stuff.
In the real world they are all rednecks that got nothing going for
them, which is the image that Ford trucks is relaying in their
commercials. To me, it's a big turnoff !
You are a farmer, and don't think there are cowboys anymore. Take a look
over the steering wheel , and see. I would prefer to see a cowboy driving a
truck than some stuck up bitch going to the mall with her brats. You have
too much time on your hands if this is your biggest gripe in the world. I
have a truck, and work the crap out of it. As long as it handles the work,
and hauls me and my crap around, I could really care less if they had Jacko
doing their advertisements. Some of look at the specs, not the ads. I guess
chevy advertise only to people dropping shit from 50 ft above into their
And by the way Eugene, you have a computer!!!
Personally, I prefer the Dodge Ram Hemi commercial with the guy in the
dragster saying "I got somethin' you don't got" -- and deploys the drag
Redneck? Perhaps....but funny. It's gotta be a classic.
In alt.tv.commercials, on the "Re: Ford Trucks & Redneck Image" thread, M.
Some of those Dodge ads are pretty funny (I like the one where the man at
the fast food drive-up window daydreams about owning one), but the
Hemi/Durango ads annoy me a bit. The guys all look like unsophisticated
goobers who care only that their truck has a big honkin' motor in it. The
message I take away is, "Dodge: The truck for men with an IQ of 80." Not
the image I'd want if I were Dodge.
Benjamin Robinson firstname.lastname@example.org
This message may or may not contain sarcastic content; your burden to decide
Maybe, but there must be a lot of Gobbers out there. Dodge truck sales are up at
a much higher rate than any other brand's. Since the rest of the truck is below
average, it must be the appeal of the hemi.
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I guess that is marketing. I dislike country music and country musicians. I
don't like hip-hop as well. Hell, if a commercial only displayed objective,
cold, sterile facts, I would be much happier. Since I don't have facts fed
to me, I'd prefer a Dodge Hemi to a Ford Lightning. Neither feed facts that
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Sure... if you're a Vulcan.
But anyone who has followed the history of advertising knows that a
bunch of commercials that drone out cold facts don't hold the interest
of enough people to make the approach worthwhile. Advertisements
originally were that way, and they didn't elicit much of a response.
The advertisers switched early on to creative attempts to try to instill
excitement for a product, and an image of the type of people who buy
such a product. The original poster's opinion notwithstanding, Ford
seems to have a good grasp of the largest segment of people who buy
their trucks, and tailor their advertisements to appeal to that audience.
Now, I'm not saying that such capricious advertising stunts are a food
thing. Personally, I think it would probably be beneficial to people if
they were more willing to analyze their buying decisions based on hard
facts rather than how much hype an ad agency can muster around a new
product. But then, I'm sure if everyone were that way, it would be a
very, very boring world.
E-mail fudged to thwart spammers.
Transpose the c's and a's in my e-mail address to reply.
And.. "guest", you REALLY should get out more and quit judging people so
Not saying you cant have your biases... everyone does.. but sometimes they
dont hold up under actual witness.
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