Sales Numbers and Forecasts for Hybrid Vehicles
Hybrid car sales have risen consistently in the U.S., since the Honda Insight debuted in the American market in 1999. In that year, only a couple of hundred Insights were sold. U.S. hybrid sales have generally doubled every year:
- 9,350 in 2000 * 20,287 in 2001 * 35,000 in 2002 * 47,525 in 2003 * 88,000 in 2004 * 205,749 in 2005 * 48,685 in 2006 (thru Mar.)
Hybrids represented 1.2 percent of the total vehicles sold in 2005. The Toyota Prius led the way with 107,897 cars sold for the year-52 percent of the total hybrid market. The next most popular hybrid was the Honda Civic Hybrid, which sold nearly 26,000 units.
2006 Hybrid Sales - By Model Jan. Feb. Mar. Toyota Prius 7,654 6,547 7,922 Honda Civic 3,165 1,780 2,232 Toyota Highlander 2,263 2,631 2,987 Lexus RX 400h 1,477 1,803 2,470 Ford Escape 801 1,233 1,590 Mercury Mariner 97 108 Honda Accord 351 783 581 Honda Insight 59 72 79
Regional Breakdown The best indicator of adoption rates by geography are new hybrid vehicle registrations. In 2004, California strongly outpaced all other states with 25,021 new hybrid vehicle registrations, about 4.5 times that of second place Virginia with 5,613. Washington came in third with
3,441; Florida came in fourth with 3,272 and Maryland rounds out the top five with 3,238 new hybrid vehicle registrations in 2004.
Similarly, Los Angeles remains the top metropolitan area for hybrid vehicles with 10,399 new hybrid vehicle registrations in 2004, more than doubling the total from 2003. San Francisco came in second at
8,051 followed by Washington D.C. with 6,473 new hybrid vehicle registrations. New York came in fourth at 3,779 followed by Seattle with 2,857 new hybrid vehicle registrations in 2004. Each of these markets experienced significant growth in the number of new hybrid vehicle registrations compared with the previous year.
Where Do We Go From Here? What are the market research firms predicting for the rest of the decade? Some are more optimistic than others, but all see a dramatic and consistent increase over the next several years:
- By 2006, sales of hybrid vehicles will account for 10 percent of the 2 million midsize vehicles sold annually in the United States (ABI Research) * By 2007, at least 20 new hybrid models will appear in America (CSM Worldwide) * By 2007, over 400,000 hybrid vehicles will be sold in the USA (J.D. Power) * By 2008, 1.2 million hybrids will be sold in the U.S. market (Oak Ridge Labs) * By 2008, car buyers will have a choice of 35 hybrids (J.D. Power) * By 2010, 5 - 6% of all cars sold in America will be hybrids, assuming current petrol prices persist (ABI Research & Automotive Technology Research Group). * By 2011, about 35 hybrid models will be on the market , with that number exceeding 50 in 2012 (J.D. Power).
The most conservative estimate for 2010 and beyond has J.D. Power forecasting a plateau of three percent hybrid penetration in the U.S. market. The most optimistic and forward-looking prediction comes from Booz Allen Hamilton, a global strategy and technology-consulting firm. They predict that hybrid cars will make up 80 percent of the overall car market by 2015.
ExxonMobil, in its most recent outlook way out to the year 2030, pegs hybrid car sales at 30 percent of the new car market. The U.S. Energy Information Administration takes a more conservative longterm view, projecting hybrid sales at about seven percent, or 1.5 million sales, by 2025.
Despite rapid increases, hybrids as a percent of all vehicles in use will remain modest for a long time.
What Are The Manufacturers Saying? "Hybrids are different than most technologies," said John German, manager of Environmental and Energy Analyses for American Honda, "If an OEM is sitting back on developing diesel engines, he won't be in too much trouble. But with hybrids, it's becoming more and more sophisticated. You just can't turn it on. If you don't make the system now, as Toyota continues to make hybrids much cheaper and in greater numbers, the others won't be able to catch up."
German pondered that hybrids could reach 50 - 70 percent of the market in 10 years. He added, "I live in Detroit. I don't want to see the Big 3 go out of business. But that's a possibility."
Dr. Michael Tamor, manager of Ford's Sustainable Mobility Technologies stated, "If you think about the 15- to 20-year timeframe, you could argue that all vehicles are going to be hybrids. It's just a matter of which powerplant is used in the hybrid system." Tamor added, "To freeze time and pretend that hybrids are not going to happen doesn't make sense."