The Continental Mark III is a continuation of the basic personal-car concepts first conceived by Edsel Ford and originally expressed in the trend-setting Lincoln Continental Mark I and developed further in the Mark II.
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A new 460-cubic-inch V-8 engine designed specifically with current emission control standards in mind is introduced in the Continental Mark III. The cylinder block design utilizes the Ford-developed precision casting technique for strength, compactness and light weight. The engine is rated at 365 horsepower.
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The front of the Continental Mark IlI is dominated by a broad radiator shell-type grille reminiscent of some of the most notable past and present luxury cars. Both the shell and the finely chiseled vertical grille louvres are polished meticulously and plated heavily to achieve a deep lustrous appearance and to combat corrosion.
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The heritage of the Continental Mark III can be traced directly to
1920 when the first Lincoln was built by Henry M. Leland. Henry and Edsel Ford bought the Lincoln Motor Company in February, 1922, and nearly one million of these fine automobiles have been built since that date.
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