Given the cross breeding of cars and countries, I don't think it is very
easy to state that imports or domestics are superior/inferior over the
other. Agree they are all pretty good.
Anyone that remembers the 50's and 60's may also remember that when you
bought a new car, it went back to the dealer a week or two later with a list
of repairs needed that numbered from 10 to 30 items. If you were lucky, the
dealer fixed half, covered up another 25%, ignored the last 25%. Then you
went back in another month with a couple more problems.
Those days are gone. Of my last 4 cars, the 3 GM cars went back with two,
one, two problems that did not surface until a year later. My USA built
import has not been back yet after 15 months and 32,000 miles.
As for the 20% price premium you assign to imports, I'd have to disagree.
My USA built import is about 20% lower than a comparably equipped
"domestic" car with the same equipment and features.
That may be your opinion but obviously you have not tried to get a total
drive home price of a new car lately. The 20% to 30% premium comes from my
ten year experience as Group Sales Manager for one of the largest mega
dealership groups on the east cost. We sold just about every brand you can
name. We consistently earned 20% to 30 % more on import brands than
domestic, of the same size and similarly equipped.
I remember when the warranty was 1,000 miles or thirty days, WOF ;)
No it is not gouging, it simply it is giving less of the profit because it
simply easier to get more money out of the average import buyers because
they think imports are "better."
We sold Toyota and Honda, it several of our stores, both of whom always tout
their resale value, but we never needed to pay even wholesale to get Toyota
or Honda buyers to buy another Toyota or Honda. Import buyers will except
more of the dealership high profit add on's as well. If you doubt that,
look at the NADA listings for wholesale and retail prices on the average
domestic and the average import. The difference between them is larger
profits to the dealership ;)
Duh! Some people are you that slow. We WERE Toyota and Honda dealerships.
What part of mega-dealerships group did you not understand? The partners
owned twenty six stores in six eastern states that sold all of the brands
made by GM, Ford. Chrysler, Toyota, Honda, VW, MB, as well as the Korean
brands. The Toyota and Honda "way" is the same "way" as any every other
brand and that is to make earn the highest gross as possible on every sale,
That attitude proves my point, that import buyers believe the cars and
dealership are "better" and the reason were able to earn a higher gross on
Toyotas and Honda sales. No only did we earn more on the sale, shop rates
are much higher at import brand stores as well LOL
So, you were able to gouge higher prices for the imports. You and your
should have been satisfied. If the customer were satisfied, what are you
your gums about?
Some imports have a higher confidence level than some domestics. Some of us
who have had long term unsatisfactory products and service from domestics
certainly began to look for a better answer. Whether we got it or not, we
tired of being screwed over by GM or Ford or Chrysler.
The media says that GM has improved. Good thing! It was about time!!
Now that they have gotten some kudos, will they continue to improve and
some credibility for the long term, or will they go back to behaving like
s**t-eating dogs??? Time will tell.
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