GMC Vehicles Take the Field in Madden NFL 25
First-ever vehicle integration in football video game's 25 years
DETROIT GMC, the Official Vehicle of the NFL, will become the
official vehicle of EA SPORTS Madden NFL 25 on August 27 when the 25th
anniversary edition of the Madden NFL franchise arrives in stores with
GMC vehicles integrated into the gaming experience for the first
The game will include the all-new 2014 GMC Sierra full-size pickup as
well as Yukon, Acadia and Terrain models.
The vehicles will appear at various points during gameplay, including
after a Super Bowl victory. Just as in real life, the game's MVP will
be awarded a vehicle. The GMC Official Vehicle of the NFL logo,
vehicle imagery and other branding will be displayed on scoreboards
and in the advertising around select stadiums.
GMC's in-game integration will also include elements of the brand's
involvement as the Official Vehicle of the NFL. During the NFL season,
GMC selects a "Never Say Never Moment of the Week," the
moment that best demonstrates a combination of impressive athletic
performance, intelligence and preparation. Each moment will be made
available to replay in-game at regular intervals throughout the
season. Replays require an Internet connection and an Origin Account
required to play. Account creators must be at least 13 years old.
Additionally, fans will have the opportunity to complete a hand-picked
GMC Collection of Professional Grade players, which can be found
through the purchase of Madden Ultimate Team packs.
From now until August 1, an online sweepstakes will give Madden NFL
fans a chance to win tickets to EA SPORTS Tiburon studio in Orlando,
Fla., where they'll spend a day meeting the programmers and testing
the game before it's released to the public. They will also be driven
around town in the all-new 2014 GMC Sierra full-size pickup. Contest
details are at www.GMCMadden.com/NFL.
"GMC's association with professional football is rooted in the
common bonds of strength and determination," said Sandra Moore,
director of GMC Advertising and Sales Promotions. "Our new Madden
integration allows us to show that we're a technologically savvy brand
GMC vehicles today are designed primarily in the digital space using
advanced computer-aided design programs. The brand's designers
provided EA SPORTS with files used to design real vehicles to develop
those seen in the game.
Many GMC models, including the Terrain, Acadia and Yukon, are
available with a rear seat entertainment system. Using integrated
audio/video ports, passengers can connect a video game system to play
Madden NFL 25 while riding in one of the vehicles featured in the
About EA SPORTS
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. EA SPORTS creates connected experiences that ignite the
emotion of sports through industry-leading sports videogames,
including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE
basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX and EA
About Electronic Arts
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tablets. EA has more than 285 million registered players and operates
in 75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
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