Consumers had irrational allegiance to one of the 3 American car makers in
the past. One time or another, all of the 3 made big goofs. Yet, the
allegiance still stuck. So did the name calling that was no longer valid.
In the same analogy, many of those consumers went to foreign car allegiance.
Their observations at the time of those cars and the Big 3 were accurate.
Those differences have changed, but the allegiance remains.
Another point is the current cost of fuel does affect what the consumer
chooses. Not what the cost was even a few months ago. Not what its
anticipated to be, even in the near future. Case in point. Toyota slacked
in sales last quarter for all its vehicles. The least lost sales percentage
was in its SUV. Biggest loser was the Prius. The point being is the
consumer makes the choices, the car manufacturer reacts to that on the next
year or 2 for what they make. Hope Toyota doesn't fall for the consumer
bait and switch thing as the Big 3 did
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