Lexus comercial has husband leeding wife into livingroom where there is a brand new Lexus SUV by the Christmas Tree with a big red bow around it. The wife opens her eyes and her first comment is "Where did you get the big bow?"
Jeep comercial shows erupting volcano in distant background. Boulders, rocks, and debris begin falling in the foreground and also a very dirty Jeep Liberty. The Jeep lands hard and then begins driving back toward the erupting volcano.
My initial reaction is "who dreams up this s*it?" 2nd reaction is "who said yeah I like it, lets spend $millions on the campaign?"
The jeep is going for the hard core, 4X4, i can go anywhere customer.
The Lexus is going for the soccer mom who notices the big bow before she even sees the car?
The Lexus costs about 2X what the Jeep does.
I could of bought a Lexus but didn't see 2X the value in one. We're talking about a car, arn't we?.......