The new Discovery will be called the LR3 in North America, but Discovery will be retained in most other markets:
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LR drop Discovery name in US
Apr 27, 2004
2 Replies
Discovery is a bit awkward to spell I suppose ;-)
Steve. Suffolk. remove 'knujon' to e-mail
According to Autocar when they mentioned this some weeks ago the Discovery name means nothing in the US and obviously the marketing folks think LR3 a better title. Presumably this leaves the door open to a LR1, LR2, LR4 ........ Shades of BMW all over again, in which case I wonder if the odd numbers will be the normal vehicles and the even the sporty ones.
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