The new Discovery will be called the LR3 in North America, but Discovery will be retained in most other markets:
- posted
20 years ago
formatting link
The new Discovery will be called the LR3 in North America, but Discovery will be retained in most other markets:
Discovery is a bit awkward to spell I suppose ;-)
Steve. Suffolk. remove 'knujon' to e-mail
According to Autocar when they mentioned this some weeks ago the Discovery name means nothing in the US and obviously the marketing folks think LR3 a better title. Presumably this leaves the door open to a LR1, LR2, LR4 ........ Shades of BMW all over again, in which case I wonder if the odd numbers will be the normal vehicles and the even the sporty ones.
MotorsForum website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners.