Heh, the unbelievable stories you get about Ceat tyres from Thick Fuck.
'Own brand' - incorrect
'Made by Pirelli' - also incorrect.
They were originally a Wop brand, which was bought by Pirelli about 50 years ago.
Since then they've closed down the manufacturing plant in Italy and make them in an ex-Pirelli plant in India.
Which explains why they're s**te, really.