eco-friendly SUV
Depends on what part of the area. Import brands are very big, but it's not as if one gets stared at for driving a Big 3 make. Doesn't matter where you're from - people value quality, value, and safety, which is what I feel Subaru offers.
Certainly there's an advantage to AWD in rainy driving conditions. As much as we'd like to think we've got the best weather in the world, it does rain from time to time. Subaru has also made it hip to drive a station wagon. You've got the BMW X3/X5 and various "SUVs" like the Lexus RX, Nissan Murano, etc. These are nothing more than station wagons with high ground clearance and an SUV cache.
California
Subaru has been sponsoring the US Cycling Federation for years and various pro bicycling teams. I see a lot of Subarus used to carry bikes and probably end up going on dirt/gravel fire trails.
I do recall a TV special in the late 80's produced by Eddie Murphy. It was about a family that included a poseur older brother. He owned a Porsche 911, which he could barely afford to keep. They were at the dinner table:
"I'm going to buy a ski rack."
"You don't even ski."
"But people will think I do."
Doesn't mean I don't love to open it up if the engine is warm and I'm at a freeway on-ramp. Fun to drive doesn't have to mean reckless.