"By the end of 2006, it's quite possible that the Big Three automakers will look something like this: (1) Toyota (2) GM (3) Ford.
"Within the auto industry, this is huge, tectonic-plate stuff. Massive corporate egos are on the line. And you may be able to benefit from all of it. If Toyota is within a few thousand units of the brass ring toward the end of the year, expect some softening of prices to push the car maker over the top. At the same time, GM isn't taking any of this lying down. If it thinks it can hold on to the top spot for one more year, it will. All of which means one thing: Get ready for the mother of all price wars this fall."