just-auto.com - April 25, 2007
Continuing the quarterly reporting started in early 2006, Gaywheels.com's data shows specifically which vehicles the GLBT (Gay Lesbian Bisexual and Transgender) consumer is considering when researching vehicles online....
Gaywheels.com Top 10 Most Researched Vehicles:
- Toyota Yaris
- Saab 9-3
- Toyota Camry
- Volkswagen Jetta
- Mazda MX-5 - Miata
- Volkswagen Eos
- Volkswagen Rabbit
- Dodge Caliber
- Audi A3
- Toyota Corolla
Although information, specifications and pricing on all new car and truck models are available on Gaywheels.com, each vehicle on the most- researched list is from a 'gay-friendly brand' according to Gaywheels. Gaywheels.com classifies all vehicle manufacturers as gay friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the US.
"Gay consumers as a group are more loyal to companies that demonstrate fairness and equality to the GLBT community," LaMuraglia said. "Gaywheels.com's most-researched vehicles are all from automakers that are gay friendly. This clearly shows that when armed with facts about vehicles and the companies that build them, gay consumers are more likely to shop and spend with brands that support their community."...