GM and Ford are doing the Employee Discount thing but Chrysler's bringing out the heavy artillery...
No, not the one from the "Dukes of Hazzard," but Lee Iacocca, the retired Chrysler chairman. The company said today that Mr. Iacocca would return to Chrysler, a division of German automaker DaimlerChrysler, to do what he does best, pitch cars in commercials. At least that's the plan....
:-) I remember those commercials. However, I also remember the K-car and I'm quite sure that the K stood for Krap. We test-drove one, an '82-ish wagon. There were several obvious problems in the interior alone (seat adjustment was already broken, for one thing) and the seat fabric was the cheesiest stuff I'd ever seen. I got in, started it, looked around the interior and shut it back off. We bought a Cavalier instead (and were pretty happy with ti).
Gott hand it to Iacocca, though, Chrysler survived climbed out of debt. Add in his history with the Mustang and you'd have to say that Iacocca knew something about the car business.