Finally got around to going and looking for the oil that the owner's manual specifies in Energy Conserving.
Went to Autozone and stood in line 10 minutes, then the guy who helped me had no idea what API SM Energy Conserving oil was, and had to go ask his manager.
He finally came back and led me back to the oil shelf and lo and behold, the seals look just like the Owner's Manual and are on the backs of some of the oil bottles. ( I had no idea. )
So I picked up some 5W-30 API SM Energy Conserving in Motocraft, and it was $4 a bottle. Nice that it cost no more than the other regular oils, I was a afraid it might be like $8 a qt, making it not cost effective.