>> "So you think the Chevrolet Volt electric car will cost too much? Tell
>> that to the Chevy dealer who has already decided to charge $20,000
>> over the sticker price.
>>
>> That's right. Months before the first Volt lands on a showroom floor,
>> there's enough excitement that the dealer -- who earns a living
>> calculating what the market will bear -- is charging nearly 50% more
>> than General Motors' asking price for the revolutionary car.
>
> VW did that with the new BUG and Toyota would too if they made anything
> worth buying. Doesn't last long for any of them.
Toyota has made cars "worth buying", and dealers have charged over sticker. One of the more recent examples I can think of was the 1991 MR2. "ADMU" (Additional Dealer Mark Up, a dealer's "fee" for actually having a car on the lot) was $1700. Prius' were going for $2500 or more over MSRP.
Ooops...sorry for shooting your post full of holes.