Yeah, I don't think Toyota's Lexus has anything to compete against a
vintage Mustang. ;)
Check out the video:
"GoDaddy was to air its "Speeding" commercial twice during the United
States Open this weekend. The ad features GoDaddy gal-pal Danica
Patrick in a vintage, American-made Ford Mustang. Late yesterday,
GoDaddy was informed Lexus didn't want "Speeding" to air. As the
exclusive sponsor of the NBC broadcast, Lexus declared no other
automakers can be shown in commercials airing during the United States
Seriously, Lexus? Really? The ad's not about selling cars, it's about
selling web sites. Talk about a move that'll do nothing but make you
look silly to, you know, every car enthusiast on earth and many web
folks as well."
Clealy, Lexus is worried about the thousands of potential customers
who've narrowed their choice down to either a new Lexus or a 30 year
old Ford. It's a huge demographic.
And yet they let Acura, their direct competition, air ads during the
same broadcast. Only an idiot like john would think this is about the
Mustang, and not the Go Daddy commercial itself, which looks like it
was written and produced by junior high school students.
You're slipping, john. I know you can do better than this.
So, what do you drive, john? Don't be embarrassed, tell us. And don't
forget those cute emoticons - they give you more credibility.
A deals a deal, Lexus could have gotten a lot of free publicity if
Danica had been in a Lexus, maybe not the kind they want, but if Danica
is in a commercial I'm going to watch it! She's a hottie!
She's running closer to the front than some pretty well-established
drivers, these days. How good does a driver have to be to gain the
"cred"? You reckon a woman driver has to do better than a man with
comparable record? Isn't that the way it is in most workplaces?
The ad may be about selling websites, but it is a NASCAR sponsor and
uses a Ford. Ford and Toyota may be competing for the sales leader for
light vehicles in the US in a few years.
Do you think you could reach any further out on a limb to draw an
association? Every ad in the world that employs a car in the ad uses some
brand of car. So what? What does it matter that it is a NASCAR sponsor?
Sheese - this stuff can be taken way too far.
Selling it? What did it cost you to watch it? Are you going to run out
and get some Go-Daddy service, whatever that is? No!
Are you going to run out and buy an old Ford mustang? No!
Are you going to even speed, hoping that cop will stop you and do a
strip search on herself? Not likely!
Did you purposely miss his point? I hope so.
And, yes, sex sells. Can't even be argued. Running that ad, GoDaddy will
almost certainly grab the attention of plenty of folks (perhaps not you) and
plant their name firmly in the minds of potential and future customers.
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