My wife and I were on the dealership lot today and each and every Forester had a $1495 US markup. The Legacy's and Impreza's were also right there and same markup! The separate dealer sticker had something like "Market Adjustment" showing this $1495 in addition to any other options that they may have put into it, like the mats, arm rest, etc. The dealer's web site posts an X at say $22,500, but in reality they are $24,000 on the lot!
I have been looking on and off at the Forester for two years and now that we have a need for a new car I am looking more seriously but to know that I lose $1500 in negiation right off the bat, I don't know... I checked into KBB.com per someone's previous post and invoice is much lower than sticker.
Anyone else seen this in some of their markets? I am in the central Virginia, US market. I had seen that there was a lease available to our area for about $250 for the X trim level, but I don't know if a lease is worth it - although I haven't looked that hard into that type of program.