The Camry is getting a whole new redesign so soon after the new body
>style came out. My guess is , sales are not like they used to be for
>the Camry and they are doing everything they can to change that.
>
>
>
>
>
>From AB
>
>
>
>
>
>
>More Than Skin Deep: America's Best-Selling Car Gets Even Better With
>a Sweeping Redesign for 2015
>
>Toyota Camry rebuilt from the ground up with almost 2,000 new parts
>New, sporty XSE and Hybrid SE grades amp up driving dynamics
>Most upscale interior in segment with soft-touch materials throughout
>Produced by over 7,000 American team members
>
>April 16, 2014
>NEW YORK (April 16, 2014) - So what do you do when you have the
>best-selling car in the industry for 12 straight years? You find ways
>to make it even better. That's exactly what Toyota did with the
>introduction of the new 2015 Camry. After selling almost a million of
>the industry's benchmark sedan since the current generation launched
>in 2011, Toyota stripped it down to its chassis and rebuilt it from
>the ground up, raising the bar yet again in the ultra-competitive
>mid-size sedan segment.
>
>"Customers today love the durability, quality and value that the
>Camry represents, but they are looking for a little more style,
>comfort and performance, and this 2015 Camry has all of the
>above," said Bob Carter, senior vice president of automotive
>operations of Toyota Motor Sales, USA, Inc. "This is the new
>Camry, and it's coming from the new Toyota."
>
>Toyota designers and engineers re-imagined nearly every exterior
>surface of the car. Only the roof remains unchanged. The new, upscale
>interior features premium, soft-touch materials throughout the
>spacious cabin. Advanced instrumentation with intuitive controls helps
>keep the driver's eyes safely on the road ahead.
>
>Underneath the striking new exterior, the chassis and body structure
>are bolstered with additional spot welds, enhancing rigidity for
>better ride quality. A retuned suspension takes the Camry's handling
>to a whole new level of responsiveness.
>
>Two new grades, the sporty and luxurious XSE and the eco-fun Hybrid
>SE, join the well-equipped entry LE and the premium XLE grade, giving
>customers more choice than ever before.
>
>An Expressive and Athletic Exterior
>
>The 2015 Camry's exterior is more expressive and athletic with
>prominent character lines. The new car is slightly longer (1.8 inches
>or 45 mm) and features a widened track (0.4 inches or 10 mm) that
>communicates a dynamic stance and presence.
>
>A pronounced body line starts from the Camry's muscular front fender
>and spans across the doors and rear quarter panel, conveying a sense
>of motion. The completely revised, more aggressive front bumper cover
>features a wider more prominent trapezoidal grille shape, expressing a
>lower center of gravity.
>
>The 2015 Camry will be available in 10 colors, including the new
>Celestial Silver Metallic and Ruby Flare Pearl.
>
>New Lighting Shines with Form and Function
>
>The new sleek headlamps complement the aggressive front fascia, while
>the front turn signal indicators and LED DRL's are integrated for an
>elegant appearance. The 2015 Camry will offer exterior lighting with
>available LED low and high-beams and auto static leveling. The Camry's
>rear tail lamps sweep into the tapered sheet metal at the rear of the
>car. A decorative garnish connects
>the tail lamps across the trunk lid and emphasizes its new sporty
>stance.
>
>A Modern, Refined Interior
>
>The interior of the new Camry is more refined than ever with premium
>materials, roomier feel and improved amenities. The center stack
>features a high-tech, upscale look that smoothly integrates with the
>console.
>
>The center console tray has been redesigned to increase capacity while
>offering a convenient power source in the storage box. The new
>enclosed bin in front of the shifter now offers 12v, USB and a
>segment-first, available wireless charging system for select smart
>phones.
>
>The 2015 Camry's cockpit offers intuitive top-flight in-car
>electronics and displays that help reduce driver stress and
>distraction. The instrument panel features a new 4.2-inch TFT screen
>nestled between the three-dimensional Optitron gauges on the SE, XLE
>and XSE models. The screen's color animation displays a wide range of
>vehicle functions and coordinates with the multimedia system to
>display audio, navigation, warnings and communications.
>
>Detailed stitching and trim elements finished in satin chrome convey a
>sophisticated appearance. Varying by model, seat cover textures range
>from premium cloth all of the way to genuine leather and Ultrasuede
>with durable, high contrast French-stitching.
>
>The Quietest Camry Ever
>
>Toyota engineers focused on reducing unwanted wind and road noise to
>offer an even quieter cabin. Window and door seals were improved to
>keep noise outside. The carpet features 30 percent more insulating
>material. Even the Camry's side mirrors were redesigned to better
>control air flow reducing turbulence and noise.
>
>Dialing Up Driving Dynamics
>
>Additional spot welds were added to the door opening flanges to
>increase rigidity and enable spirited handling. A combination of
>Macpherson struts up front, a multi-link arrangement at the rear and a
>stiffer body structure allows for unique suspension tuning across trim
>levels.
>
>The electric power steering on all Camry models is tuned for better
>on-center feel, better straight line stability and more direct-feeling
>steering inputs. In addition to improvements in steering feel, the new
>Camry's hydraulic system has been revised with a two-stage brake
>booster to improve brake feel.
>
>The Camry will continue to be available with 2.5-liter four-cylinder
>or 3.5-liter V6 gas engines paired with 6-speed automatic
>transmissions, or a 2.5-liter Atkinson Cycle engine with Hybrid
>Synergy drive matched to an E-CVT.
>
>Making the Grade
>
>In 2011, Toyota launched the sporty Camry SE grade, resulting in
>attracting buyers that were 12 years younger than the rest of the
>segment average. The SE model now accounts for 45 percent of the Camry
>sales mix, proving that drivers want sportier models.
>
>Building on this success, the Camry XSE grade gives customers more of
>what they want with enthusiastic driving dynamics and luxurious
>amenities. The Camry SE and XSE are distinguished by a unique mesh
>grille and fascia treatment. The Camry XSE adds to its edgier look
>with model-specific 18-inch wheels, unique shock absorbers, firmer
>bushings, higher rate coil springs, and unique EPS tuning, making it
>the sportiest Camry yet.
>
>Also for 2015, a Camry Hybrid SE has been added to the lineup with
>unique dynamic suspension tuning that delivers an eco-fun driving
>experience. Up front, a stabilizer bar, absorber valve structure, and
>control arm bushing components were enhanced to offer improved ride
>quality while sharpening steering feel. The Hybrid SE's vehicle
>stability control system has been retuned for smoother intervention
>and a more natural driving feel.
>
>Advanced Safety Features
>
>All Toyota vehicles come standard with the STAR Safety System. In
>addition, Camry will offer safety-focused driver aids including Lane
>Departure Alert, Adaptive Cruise Control, Pre-Collision System with
>Auto High Beams, and Blind Spot Monitor with Rear Cross Traffic
>Alert.
>
>Everybody's All-American
>
>Every Camry sold in North America is the product of over 7,000 skilled
>American team members. From design and engineering in Michigan, to
>assembly in Kentucky, a unique American touch goes into each Camry
>that rolls off of the line. The new 2015 Camry will arrive in
>dealerships this fall.
>
>Watch the Camry Reveal Livestream
>Meet Monte Kaehr, Camry Chief Engineer
>
>###
>About Toyota
>Toyota (NYSE:TM), the world's top automaker and creator of the Prius,
>is committed to building vehicles for the way people live through our
>Toyota, Lexus and Scion brands. Over the past 50 years, we've built
>more than 25 million cars and trucks in North America, where we
>operate 14 manufacturing plants (10 in the U.S.) and directly employ
>more than 40,000 people (more than 32,000 in the U.S.). Our 1,800
>North American dealerships (1,500 in the U.S.) sold more than 2.5
>million cars and trucks (more than 2.2 million in the U.S.) in 2013 ?
>and about 80 percent of all Toyota vehicles sold over the past 20
>years are still on the road today.
>
>View the attachments for this post at:
>
formatting link
I looked at some pictures of the car on the Toyota website and I like its looks much better. The rear end of the last two designs is ugly, especially the taillights.
The one thing I don't like about the new design is the steering wheel. Not sure about the current design, but the previous three Camrys I've owned all have four spoke steering wheels which leave the bottom of the wheel free and I like to hold the steering wheel at the bottom while cruising. The three spoke design prevents that.