Seat Backs

Does anyone know how to remove the plastic panel on the rear of the front seats please? (It's an 05 A4 but I'd guess they are all similar).
Specifically what I'd like to know is are there any sneeky clips waiting to be broken, where they are, which dircection to "pull", etc.
Thanks - Mike
Add pictures here
<% if( /^image/.test(type) ){ %>
<% } %>
Add image file
Upload is a website by car enthusiasts for car enthusiasts. It is not affiliated with any of the car or spare part manufacturers or car dealers discussed here. All logos and trade names are the property of their respective owners.