OK, I have a 318TI - I love it. It's 10 years old, maybe time to
update. Will I be purchasing a new 1 Series hatchback? No. Why not?
Because whoever makes the calls on what comes to North America has
decided that a market that has shown the desire for a performance
hatchback (see also Audi A3, Mercedes B Class and 230, Volvo C30)
doesn't want the 3 door 1 Series.
I love BMW, but the morons who are making these decisions need to wake
I'll be purchasing a new Volvo C30. I look forward to sending a copy
of the invoice to the geniuses at BMW.
Kinda makes you wonder if they are the same marketing geniouses that work
for American car makers. Sell them what we want them to have, not what they
want. This crap killed the 318Ti and the MB version. If they read these
boards/groups, we'd get a better selection. At worst they could call them
"Limited Editions" and keep demand up.
Bill in Omaha
How do we know it's the geniuses in BMW NA that are responsible?
Likely there's a few chaps in that organization who "get it" and are
beating their heads against the wall.. maybe their bosses, or maybe
some chaps in the Fatherland nixed it. I've worked for the US branch
of a German company before, and I've seen this kind of thing happen. I
have permanent dents in my forehead from it.
On Thu, 14 Jun 2007 23:09:04 -0700, firstname.lastname@example.org wrote:
I can agree with most of what you are saying but the cost involved in marketing
a new car is enormous. The infrastructure, service, parts, where to park them
when they are waiting to be sold or given free with a pkt corn flakes!
There is no incentive in the US to buy SMALL cars. Over here with HIGH gas and
diesel prices Tax on cars in the UK to use them $600 for a reasonable size car
that emits over 225PPM CO2.
$60 to take it into London. gas @ $2 liter or $8 US gallon.
No incentive no sales. It's a shame but if I were in charge I would probably
make the same decision.
BTW How many Peugeot 205 do you have out there? How Many Mercedes "SMART" city
cars out there. You only got the BMW Mini due to lifestyle ads and the retro
look. The Mini has a Renault/Peugeot engine and is BIG BIG BIG for a supposedly
small car and it has a supercharger on the fast one......
Yeah, and it's cheap, economical and reliable. That sucker will do
well over 200K miles if you just change the oil and filter now and
again. It's not that bad of a car to drive, for what it is. There
ain't no justice.
Fred - Don't get shitty over Honda. Toyota are the worlds Number 1 car producer
beat your GM by a million or so.
As Avis used to say "we try harder" obviously GM didn't.
But it is still the same - until your government stick tax on gas like our do
and it cost you $8 gallon and charge you to drive big cars @ $600+ a year on top
of anything else you won't EVER buy small cars unless its for a joke or just to
Not to turn this into a UN commitee, but I am Canadian.
As such I am looking for an alternative to high gas prices and also a
way to reduce my "carbon footprint" somewhat (it's not my prime
The 120d is an exceptional vehicle and fills a void in the BMW line
that is currently available in North America.
VW has done very well with the turbo diesel models. I just don't get
BMW. Why bring in a 1 Series coupe to compete with the 3 Series coupe?
I am sure there are some marketing people at BMW who just can figure
out the logic in not bringing this model to the NA market, but whoever
is responsible needs to be given a nudge upside the head.
BTW, I was in Berlin and picked up product material on the 1 Series 3
and 5 door models. What a fantastic vehicle.
One like you and I wouldn't buy a 1 series either so that make 2 they wouldn't
sell. I am sure there are many like us (at least we agree on something) that's
at least 10K they wouldn't sell either so no point in importing!
Marketing costs do not seem to have impeded Volvo, Audi or Mercedez.
It's not like BMW has a plethora of models over here and as they are
bringing in a coupe (to compete with what - the 3 series coupe?) the
parts issue is a not starter.
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