Fiat 500 a test for Chrysler

Aug 24, 2009 1 Replies

Does anyone think they will fit.


Greg Keenan
> Globe and Mail Update
> Last updated on Sunday, Aug. 23, 2009 07:55PM EDT
> Chrysler Canada Inc. plans to begin selling the Fiat 500 subcompact in early
> 2011, providing an early test of how the alliance between the two auto makers
> will address the most glaring problem at the No. 3 Detroit company: the
> collapse in sales of its passenger cars.
> The Fiat 500 is crucial for Chrysler Canada because of the particularly deep
> slide in passenger car sales that has afflicted all three of the Detroit auto
> makers here. As of the end of July, Chrysler, Ford Motor Co. and General
> Motors of Canada Ltd. delivered just 25 per cent of the passenger cars sold
> in Canada, a staggering drop from the 50-per-cent market share they held in > 2000.

Maybe it will attract a handful of potential Smart Car buyers. It certainly doesn't appeal to me.

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